Independent PR agency Kith&Kind PR has been appointed by SITA - the world's leading specialist in air transport communications and information technology, covering 90% of international destinations - as its UK public relations partner following an international competitive RFP tender process.

Under the new UK remit, Kith&Kind will lead on SITA’s UK media relations and press office activity. Supporting UK-relevant product, business and innovation announcements, the proactive UK press office will deliver consistent high-quality coverage across national and trade media, and establish a clear, measurable PR rhythm aligned with SITA’s wider communications priorities. All to reinforce SITA’s positioning at the forefront of industry discussion across aviation, transport technology and innovation.

Chloe Walden, Senior Partner at Kith&Kind PR, said:
“SITA plays a critical role in keeping the global transport ecosystem moving, often behind the scenes but at an extraordinary scale. Our focus is drawing onour team’s extensive experience within the transport industry to build a more proactive and consistent UK media presence which reflects SITA’s expertise, innovation and long-standing commitment to the industry. This is about clear storytelling, credibility and ensuring SITA’s voice is part of the conversations shaping the future of transport technology.”

SITA is the airt ransport industry’s dedicated technology partner, providing the systems and services that support the end-to-end journey for passengers, airlines, airports and governments. Founded in 1949 and uniquely owned by the air transport community, SITA supports more than 2,500 customers across over 200 countries and territories, helping make travel safer, easier and more sustainable.