Media Relations Services & Press Office

Media Relations Services

Media Outreach and Press Management

At Kith&Kind PR, we start with relationship building, ensuring we have established relationships with the media that matter to our clients and will be instrumental to delivering strong press coverage.

Step one is media strategy and planning, developing a targeted media plan and outlining the key media outlets, all ensuring we align with wider business and/or campaign objectives. From there, our job is to work with our clients to identify the sotry and craft compelling messages and story angles which will attract the attention of the media and resonate with the end reader and target audience.

Acting as the central press office point, Kith&Kind takes both a proactive and reactive approach. Proactively disseminating information to the media through bespoke and targeted pitching, whilst also managing and coordinating responses to incoming requests.

The key is creating a tailored approach to every angle, every story, and every opportunity. Whether it is setting up exclusives and embargoes, arranging interviews and media briefings, or hosting roundtables and media events, media outreach and press management is about creating visibility and credibility through trusted storytelling and relationship management.

Strategic Storytelling

The skill in good PR is being able to seek out not just the story but the very essence of the issue, before being able to craft it in such a way as to make it irresistible to the media. There is an expertise in recognising that different media need different angles. What works for a national newspaper may be less interesting to a lifestyle title, or what works on social channels might not work for broadcast mediums.

The art of developing compelling narratives is a combination of commercial understanding coupled with accomplished journalistic skills. Being able to tune a story angle to be sure it will resonate with a given audience is a skill that only time spent in the industry can really deliver.

At the other end of the spectrum are the particular skills needed in crisis management, where the story may need to be adjusted whilst still being truthful to either reduce the heat in the subject or to encourage a different perspective on the issue.

Journalist Engagement & Relationship Building

In today’s world of media relations, accessing journalists by phone or in person is no longer as easy as it once was. The days of newspaper offices where a call to the switchboard immediately connected you to the newsroom or, better still, the actual journalist you wanted to reach, have long gone.

Instead, most communication is done through email. This means that the succinctness of an email giving information has never been more critical. In addition, there are fewer media events, further reducing the opportunity to meet journalists in person, and the number of journalists (or as some now call themselves, ‘content creators’) has significantly reduced. As a consequence, it has increased the workload on the remainder.

All this means building relationships are vital, and time spent getting to know a journalist, understanding what is relevant to them, plus their constraints, timelines and preferences, is so valuable.

Media Monitoring and Analysis

Media monitoring is the process of tracking and analysing how a brand, organisation, or individual is represented across print, online, broadcast, and social media.

It is a vital part of a wider press office function, allowing us - your team - to understand perception, measure the impact of PR activity, and identify future opportunities or risks in real time.

By monitoring media coverage, we can refine messaging and understand what is landing well with press and audiences, respond quickly to emerging stories, and make data-driven decisions to both enhance and protect our clients’ reputation.

Crisis Media Management

Crisis management and damage limitation are key skills for PR experts.

Understanding – often at very short notice – what are the trigger points in a crisis situation and being able to assimilate a plan can be the difference between success and disaster.

The cardinal rule is: less is more. The mistake which marks out some of the biggest crisis mismanagements is when the spokesperson representing the company does not know what to say, when to say it, and when to shut up!

At Kith&Kind PR, we always begin with a finely crafted statement. This may only be a couple of paragraphs, but each word matters greatly – there must be no room for misinterpretation. Equally, there should be no lie. Brevity is always the safest strategy. There should be no scope for questions – all that a client wishes to say should be contained within the statement. It should be a rare occurrence when it is necessary to elaborate further. The objective at all times is to take out the oxygen so that the story dies quickly. Giving fresh information only allows the story to spring back to life.

The motto should always be: less is more

Event Support

When a creative activation to support the agreed strategy for a PR campaign calls for an event, it is not simply about the logistics of its organisation but also managing the tactical reasons behind it. If it is to launch a new product or a service, or to showcase a product or a service, the date, timing, location, and precise activation are vital.

A major consideration is the necessary planning to guard against any reason why such an event cannot be as successful as first envisaged is paramount. Of course, issues outside of our control, e.g. weather, transport strikes, terrorist attacks, or other news-grabbing headlines, cannot be insured against. However, getting the right people to attend, the media to accept, and the key messages to be communicated are our responsibility. As is briefing all participants so that no opportunities are missed and all opportunities are maximised.

Media Training

Media training is essential for any person who will be directly in contact with the media. Be it an interview for print or broadcast, podcast, at events or conferences, or any other occasion.

Media training ensures spokespeople and representatives of the company are prepared to communicate effectively and confidently, delivering clear, consistent and compelling messages. It helps participants understand how the media works, anticipate challenging questions, and stay on message.

Different people will require different levels of media training. From mastering interview techniques and soundbite delivery, to simply understanding that nothing is ‘off the record’, by ensuring key representatives are media trained, organisations can better protect their reputation, maximise positive coverage, and ensure key messages resonate with target audiences and stakeholders.