Transport & Logistics

Transport and logistics is a high-stakes industry where reputation can change as quickly as a delivery schedule. One delayed shipment or operational failure can dominate the news cycle instantly. As a specialist logistics PR agency, we are adept at providing services as a commercial safeguard. We combine rapid crisis communication with long-term brand building to protect business standing in the market. We understand the pressure to decarbonise and we are well positioned to communicate green logistics initiatives with genuine authority.

Our approach bridges the gap between complex B2B supply chain needs and consumer-facing narratives. Whether we are engaging freight hauliers or inspiring holidaymakers with "wanderlust" campaigns, we tailor the message to the audience. This is evident in our work with LeShuttle, where we successfully manage the distinct voices required for both its freight and passenger divisions.

Crucially, we do not trade in vague promises. We operate on a Guaranteed Results model. We agree on media KPIs upfront and we contractually commit to delivering them. If we do not hit the target, we continue working for free until we do. It is a risk-free partnership designed to keep businesses on track.

Why Transport and Logistics Brands Need Specialist PR

In an industry defined by tight margins, complex supply chains and just-in-time expectations, public relations is not a luxury; it is a critical operational tool that protects the bottom line and secures the licence to operate.

Crisis Resilience and Reputation Defence: Transport brands are uniquely vulnerable to disruption, from accidents and strikes to supply chain failures. Strategic PR ensures being critically prepared in the event of a crisis.. We provide rapid, clear communication strategies that control the narrative, maintain stakeholder trust and prevent a logistical issue from becoming a reputational disaster.
Supporting Talent Acquisition and Retention: The driver shortage and the fight for logistics talent are ongoing challenges for the industry. A strong PR strategy ensures a strong positioning and evidence of a modern, stable and desirable employer. By showcasing positive company culture and driver stories, we help attract the skilled workforce needed to keep fleets moving and being profitable.
Communicating Green Logistics Authority: Sustainability is now a procurement requirement, not just a marketing nice-to-have. We help articulate decarbonisation, electric fleet investments and ISO 14001 commitments. We ensure environmental efforts are understood by customers and regulators without veering into greenwashing.
Differentiating in a Commoditised Market: When competitors compete solely on price-per-mile, brand reputation becomes the deciding factor. We build a distinct narrative for businesses that highlights reliability, innovation and service quality. This allows our clients to compete on value rather than just cost, thus protecting margins.
Shortening the B2B Sales Cycle: Decision-makers in the supply chain buy from partners they trust. Consistent, high-quality media coverage in trade titles builds familiarity and credibility long before a sales call takes place. We ensure brands are top-of-mind when contracts are up for renewal.

Our Transport and Logistics Expertise

Corporate communications & crisis management

In logistics, reputation is a vital asset. We build resilient corporate narratives that protect licenceholders. From managing sensitive crisis situations to communicating ISO 14001 sustainability commitments, we ensure stakeholders - from investors to regulators - trust the vision being communicated. We turn complex decarbonisation strategies into clear, authoritative leadership.

B2B & trade media relations

We ensure our clients dominate key conversations where it matters most: the trade press. Whether it is targeting supply chain directors or fleet managers, we secure guaranteed coverage in key logistics and transport titles. We position our clients as spokespeople and industry experts, shortening sales cycles and keeping services top-of-mind for procurement teams.

A screenshot of our influencer marketing online activity. Post shows multiple wonton pastry cups

Consumer travel & influencer relations

For passenger transport, we shift gears to inspire wanderlust. We treat routes like lifestyle brands, securing placements in top-tier national travel pages and partnering with trusted travel influencers and creators. We use data-led stories and authentic user-generated content (UGC) to drive ticket sales and brand preference, ensuring our clients are the first choice for modern travellers.

Specialist social media & digital

Transport needs a dual-digital strategy. We know how to engage distinct audiences simultaneously. We create viral content that engages the freight community and aids driver recruitment, while running separate, high-gloss campaigns to inspire passengers. Our team manages the complexity of these different voices seamlessly, delivering engagement that rivals major consumer brands.

Creative activations & launches

Logistics doesn't have to be dry. We bring your brand to life with experiential campaigns that cut through the noise. Whether it is a stunt to highlight a new freight corridor or an immersive launch event for a new passenger service, we create moments that get people talking and sharing. We don't just announce news; we create it.

An example of our paid social activity - Promotional post offering a free 3-night stay at a top European hotel

Paid media & performance marketing

Organic reach is essential, but sometimes you need to guarantee visibility instantly. We design sharp, data-driven paid campaigns across LinkedIn, Meta and Google to put our client’s services directly in front of decision-makers.

Whether it is driving freight quote requests or boosting seasonal ticket sales, we manage the full process - from creative testing to budget optimisation - ensuring every penny of ad spend contributes to the "Guaranteed Results" targets.

Frequently Asked Questions

Why Choose Kith&Kind PR?

Strategic. Creative. Commercial.
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Commercial Accountability (The Guarantee)
We are the only agency that contractually guarantees media results. In a sector driven by efficiency and KPIs, we believe that for our clients marketing spend should be just as accountable as fuel costs. We agree on the targets upfront - whether that is trade press coverage or national features - and if we don't deliver, we work for free until we do. It is low-risk, high-impact PR. We rarely work for free!

‍Dual-Track Expertise (Freight & Passenger)
Most agencies struggle to speak two languages at once. We excel at it. We understand how to engage a fatigue-weary haulier with practical, community-led content while simultaneously inspiring a holidaymaker with high-end travel features. As proven with our work for LeShuttle, we manage these distinct operational voices without ever diluting the core brand message.

Understanding ISO 14001 Requirements (The "Kind" Ethos)
The pressure to decarbonise supply chains is immense, and the risk of greenwashing accusations is high. Our "Kind" ethos is built on a genuine commitment to sustainability. We thoroughly understand the rigorous requirements of ISO 14001 and the complex nuances of green logistics. We help you communicate your environmental milestones with authenticity and authority.

‍An Extension of our clients’ Crew (The "Kith" Approach) Transport is a 24/7 operation, and an agency that keeps pace is essential. We treat our clients like "kith" - family and friends. This means we are not just an external supplier sending monthly reports; we are down in the trenches. Whether it is managing a sudden reputational issue or celebrating a fleet expansion, we are as invested in delivering long-term stability for our clients.