FMCG & Retail PR Agency | Guaranteed Results

Why Choose Our FMCG PR Strategy?

In a crowded marketplace, consistent visibility is vital for FMCG brands. We cut through the noise to build powerful brand momentum.

Guaranteed Media Placement: We guarantee to deliver high-impact media placements across consumer, lifestyle and trade press. Our track record demonstrates our ability to achieve standout articles in impactful trade titles such as The Grocer and Retail Times
Driving Footfall and Sales: Our guaranteed delivery of media exposure and powerful brand awareness directly translates into increased sales.
Trade Relations and Listings: We craft B2B narratives that demonstrate category leadership. This helps to secure listings and establishes our clients as the trusted partners of choice for retailers.
Challenger Brand Growth: We have a stellar reputation for partnering with challenger brands - elevating them as they become valuable mainstream businesses. We deliver a disproportionate share of voice, often in sectors dominated by industry behemoths.
Creative Experiential Support: We design unique and disruptive activations to support brand exposure, such as our high-profile sampling campaign for Lee Kum Kee. We achieve this by blending creative strategies to secure powerful engagement with the brand.
Reputation Management: We have a lifetime of skills in protecting business reputations through strategic crisis communications and demonstrable damage limitation. Our senior team delivers strategic counsel to manage any crisis situation.

PR services for FMCG

Core press office and media relations

We operate as dedicated news hubs for our clients. We generate consistent proactive news content to drive conversation among key target audiences. For our FMCG clients, we secure standout articles in impactful trade titles to position our clients as trusted partners of choice for retailers. All under the safety net of our unique guarantee, which removes any investment risk for clients.

Product launches & creative activations

We execute standout creative campaigns to support product launches. An example is our immersive brand activity with the eye-catching Florida Grapefruit ‘tree’ which we created at King's Cross Station. In doing so, we ensured key messages were delivered in a memorable and powerful way. Supported by a guarantee of exposure - unique in our industry.

Influencer Marketing Campaign - Plate of heart-shaped pastries topped with powdered sugar and slices of grapefruit, next to a cloth with Florida Grapefruit branding

Influencer marketing & user generated content (UGC)

We partner with a curated network of trusted influencers selected to match brands and sectors. As demonstrated with Peperoni, Lee Kum Kee and UK Mushroom Growers, we engage influencers to create in-the-moment content that drives followers to activations. At all times we deliver content that builds credibility and sparks authentic engagement

Social media management

We create scroll-stopping visuals and write copy that speaks the algorithm’s language. Whether managing a community of loyal drivers for LeShuttle Freight or inspiring dessert lovers for Creams, we drive growth and engagement across all platforms

A vintage typewriter typing the word Crisis, representing the expert crisis media management and damage limitation services provided by Kith&Kind PR.

Crisis communication and reputation management

Bringing extensive, high-level experience to the table, we offer strategic media crisis communications. From proactive planning to rapid response solutions, we protect and enhance brand reputations.

Our senior team acts as a seamless extension of client organisations to deliver strategic counsel to manage the most critical issues. Our experience includes working with Government, unions, pressure groups, and major industry names in many different sectors.

Award entries

Strategic award entries demonstrate client excellence and achievements. We are skilled at identifying powerful accolades and articulating these achievements to ensure the brand is deservedly in the industry spotlight.

Our recent work with Crosta Mollica ensured it was awarded accolades at The Grocer New Product and Packaging Awards 2025, UK Food Quality Awards 2025, and World Food Innovation Award, all evidence of our skills in positioning and delivering valuable exposure for our clients.

An example of our paid social activity - Promotional post offering a free 3-night stay at a top European hotel

Paid Social & PPC

We do more than run ads. We build campaigns that are creatively sharp and strategically sound. From Meta to Google, we manage the full process, including audience targeting and optimisation, and deliver stellar results that maximise return.

Frequently Asked Questions

Why Choose Kith&Kind PR?

Strategic. Creative. Commercial.
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The “Kith” in our name references the importance we place on family, community and tribes. Ensuring these are strong and healthy enables us to reflect these values in all our work. We treat every client as part of our "kith" (friends and family). Our personalised, collaborative approach means we act as a seamless extension of our client’s team. We fight for success as if it were our own.

The "Kind” is our commitment to social responsibility. We donate a percentage of our fees to Glass Door, the homeless charity. Your partnership with us supports meaningful social change.

Guaranteed Results: Unlike most agencies that tend to offer vague promises on their deliverables, we GUARANTEE our results up front. We ensure impactful coverage that drives business growth. This provides our clients with commercial certainty.

Proven Sector Expertise: We work with some of the biggest names in the industry. Our clients include Eurotunnel Le Shuttle, global condiment leader Lee Kum Kee, premium pizza brand Crosta Mollica, and innovative snack brand Munchy Seeds.