Food and Drink PR Agency

We create PR campaigns with irresistible flavour. Whether it’s the launch of a challenger brand or supporting a household name, our team blends creativity with execution to secure results that matter. As a specialist food and beverage PR agency, we manage everything from influencer partnerships to standout media coverage, ensuring maximum focus on products in-store or online.

Our approach is built on a foundation of guaranteed impact. We have successfully supported major brands such as Peperami, Happy Egg, Gu and Munchy Seeds, helping them increase their share of voice and own their category. We combine this commercial focus with a commitment to social responsibility, ensuring the brand story resonates with consumers.

Why food and drink brands partner with us

We ensure your brand stands out in a crowded marketplace by blending creative storytelling with a hard commercial guarantee.

Guaranteed media placements: Unlike traditional agencies, we contract our results to ensure the brands we represent get the spotlight they deserve across print, digital, and social platforms.
Commercially driven campaigns: We focus on the bottom line. Our strategies are designed to ensure the brands we represent are front of mind with consumers at the point of sale whether online or in-store.
Sector expertise: We have a proven track record of launching and scaling brands, trusted by industry leaders such as Lee Kum Kee and Crosta Mollica.
Integrated engagement: We balance traditional media coverage with influencer partnerships and social content to spark genuine engagement with food lovers.
Ethical partnership: We apply our "Kind" values to every campaign. We donate a percentage of our fees to the homeless charity Glass Door.

Food & Drink PR Services

Product launches and creative activations

Whether it is a new flavour drop or a brand-defining stunt, we design campaigns that get people tasting and talking. We handle every detail of a launch to ensure maximum attention. From viral sampling events to immersive brand experiences, our creative activations are purposeful and deliver guaranteed impact that cuts through the noise.

An example of our work in Core press office and media relations

Consumer and trade media relations

Kith&Kind is positioned to be its clients’ dedicated news hub. We secure guaranteed coverage in top-tier in national and consumer titles to drive appetite and demand, while simultaneously targeting key trade press to support retail listings and build buyer confidence. We ensure brands are visible in the publications that matter most to both customers and retail partners.

A screenshot of our influencer marketing online activity. Post shows multiple wonton pastry cups

Influencer marketing, social & paid campaigns

We put products in the hands of trusted foodies and creators. We partner with a curated network of influencers selected to match a brand’s specific niche. We create content that goes beyond reach to build credibility and spark genuine engagement, ensuring products are seen, shared, and added to shopping baskets.

We produce sharp paid social campaigns on Meta and TikTok, to ensure we reach the right audience. We track every penny to deliver results that maximise return and drive meaningful visibility.

Corporate profiling and thought leadership

We help food and drink leaders build authority in a competitive industry. We transform expertise into industry influence by securing high-profile interviews and thought leadership opportunities. We are a team which includes experienced journalists able to deliver powerful copy. Our strategy reinforces client credibility and helps increase share of voice against industry giants.

Crisis communication and reputation management

In the food industry, trust is paramount. We proactively safeguard a brand’s image and offer strategic counsel to manage supply chain issues or industry challenges. Our senior team acts as an extension of our client’s business to deliver transparency and control when it matters most.

Award entries and industry recognition

Winning an industry accolade can transform a brand’s reputation. We manage the entire process for prestigious food and drink awards, from identifying the right categories to writing compelling entries. As seen with our work for Crosta Mollica with a strategic awards programme validating quality, market positioning and even employer status thus guaranteeing a brand gets the industry spotlight it deserves.

Frequently Asked Questions

Why Choose Kith&Kind PR?

Strategic. Creative. Commercial.
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1. We guarantee our results
In a competitive FMCG landscape, clients need certainty rather than vague promises. Unlike traditional agencies, we contract our results to ensure we deliver the media exposure a brand deserves. We take the risk out of PR by guaranteeing impactful coverage that builds brand authority and drives business growth.

2. We treat your brand like "Kith"
‍We do not just work for clients; we work with them. We treat every client as part of our "Kith", our community of friends and partners. We apply passion to our campaigns ensuring a personalised and collaborative approach with our clients that extends their reach.

3. We are committed to being "Kind"
Modern consumers expect brands to care and so do we. We believe in meaningful social change. We donate a percentage of our fees to the homeless charity Glass Door. We prioritise social responsibility and integrate our values with our clients.

4. We ensure products have exceptional focus to maximise sales potential.
‍We understand the commercial reality of the food and drink sector. Our campaigns are designed to do more than just generate noise. They are built to get products into consumer shopping baskets. From securing rave reviews to managing viral influencer collaborations, we create the "irresistible flavour" that drives footfall and sales.