Last week we turned Westfield White City Pink with Euthymol’s first-ever UK pop-up to celebrate the launch of its all-new Whitening Toothpaste, and let’s just say the crowd did not hold back.

With our iconic Tooth Booth (photo booth), bold pinks, free samples and an army of brand ambassadors, we created a moment that felt unmistakably Euthymol: bold, a little eccentric, and impossible to ignore.

A standout activation for a brand that isn’t afraid to take up space and we loved making that happen.

A huge thank you to our fantastic partners, Cheeky Communications and iMP Experiential & Product Sampling for helping us turn this vision into a pink reality.