Paid Social & PPC

In a world where attention is fragmented, it’s no longer enough to rely on PR or paid media alone. The stories that resonate most are the ones people see, hear, and experience across every channel. That’s where Kith&Kind PR comes in. We combine the credibility of earned media with the precision of paid social and PPC, ensuring campaigns don’t just make headlines, they move markets.

Our approach starts with story. We craft narratives designed to spark interest and build trust. Then we use paid to amplify those stories with surgical accuracy, reaching the right audiences at the right moments. It’s a fusion that turns visibility into measurable impact, delivering reach that matters and coverage that counts.

For brands, that means less wasted effort, more meaningful engagement, and communications strategies that are built for today’s fast-moving digital landscape.

Where most agencies treat PR and paid as separate disciplines, we see them as interdependent parts of the same engine. PR builds authority; paid ensures it lands with scale and consistency.

What makes our model different is how we execute it. We don’t just boost posts - we build paid strategies around intent, behaviour, and business goals. We use PPC and social amplification as accelerators, ensuring earned coverage reaches high-value audiences while driving tangible actions, from clicks to conversions.

It’s a system designed to remove the guesswork: data informs targeting, targeting powers distribution, and distribution amplifies stories. The result is a feedback loop where PR delivers credibility, paid delivers scale, and together they deliver outcomes brands can measure