Influencer Marketing & UGC

Drive growth with authentic content

Why a PR Agency is the Best Partner for Influencer Marketing

Influencer marketing only works when it is credible and at Kith&Kind PR, we approach every collaboration through the lens of PR, ensuring campaigns are authentic, strategic, and aligned with brand reputation.

We go beyond surface-level partnerships. Our process is designed to create cultural relevance as well as commercial value. We engineer collaborations that audiences trust and that brands can measure, blending rigorous vetting with creative alignment to deliver more than vanity metrics.

What sets us apart is accountability. We commit to hard deliverables and continue working until results are achieved. That combination of innovation and responsibility is why clients trust Kith&Kind PR to run campaigns that strengthen reputation and drive business forward.

Our Influencer & UGC Services

Social Media Influencer with headphones eating food in front of a food truck

Influencer Discovery & Vetting

We take influencer selection far beyond surface metrics. Every creator is vetted through a rigorous process that examines audience authenticity, interaction quality, creative consistency, and brand alignment.

We focus on how influence is built and sustained over time, ensuring each partnership is credible, resilient, and able to deliver measurable impact. With Kith&Kind PR, you collaborate with the right voices, not just any.

Strategic Campaign Planning

Every campaign begins with clarity. We turn brand objectives into creative briefs that set a sharp direction and define success from the start. Guidelines are designed to give creators freedom while keeping storytelling on brand. The result is strategy that inspires original content, aligns with business goals, and builds campaigns audiences trust and remember.
One of our strategic campaigns, showing a display of a Florida grapefruit tree next to a booth promoting Florida pink grapefruit as sweet and juicy.
Social media content creation - A Hand holding a green box of spicy chili snacks with a green food truck and person serving food in the background.

Content Creation & Collaboration

We turn strategy into content that is crafted to perform. Our team works with creators to co-develop concepts, refine story arcs, and produce assets that are platform-specific and audience-ready. Each piece is built for stopping power in the feed and optimised for shareability, while staying consistent with brand tone and objectives. The result is a steady stream of content that is original, purposeful, and built to last beyond a single post.

Performance Tracking & ROI

We measure success by outcomes, not impressions. Every campaign is monitored in real time, assessing engagement quality, audience response, and conversion potential. Insights are used to refine performance and direct investment where it creates the greatest return. This discipline ensures influencer and UGC campaigns are accountable, efficient, and always tied back to business growth.
Example of social media content - Chef adding red fish roe garnish with a spoon to a creamy, herb-topped dish in a white bowl.

The Power of User-Generated Content (UGC)

Audiences believe people more than polished ads. UGC delivers authenticity that builds trust and drives conversion. We curate content from real voices, refine it for brand fit, and turn everyday moments into assets that fuel campaigns, extend reach, and generate long-term value.

who we work with bringing their brands to life

Why Choose Kith&Kind PR for your influencer and UGC campaign?

Strategic. Creative. Commercial. 

What sets us apart is not only what we create, but what we stand behind. We bring innovation to every brief, accountability to every deliverable, and cultural intelligence to every campaign. Influence here is never accidental — it is engineered to endure.

Get started with your influencer social campaign

Where To Find Us:
128 Buckingham Palace Road London SW1W 9SA

info@kithandkind-pr.com

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Frequently Asked Questions

What's the difference between influencer marketing and a PR campaign?

PR builds reputation through media coverage and storytelling. Influencer marketing amplifies that reputation through trusted voices who take it directly to audiences. Together they create credibility and visibility, one establishing authority and the other driving engagement.

How do you find the right influencers for my brand?

We use a multi-layered vetting process that looks beyond follower counts. Audience integrity, quality of engagement, creative consistency, and brand alignment are all assessed to ensure partnerships are authentic and capable of delivering measurable results.

What is UGC and why is it important for my brand?

User generated content (UGC) is created by real people, not brands. It performs because it feels authentic and trustworthy. UGC builds credibility, drives conversions, and produces reusable assets that extend the value of a campaign.

How does Kith&Kind PR ensure a positive ROI?

Every campaign is built on clear deliverables and tracked against agreed metrics. Performance is refined in real time so investment flows where it has the most impact, ensuring results are measurable and meaningful.

Do we have the right to re-use the content created?

Yes. Usage rights are secured upfront so influencer and UGC content can be repurposed across platforms. This ensures campaigns deliver long term value, not just one off posts.

What size influencers do you work with (e.g., micro, macro or both)?

We collaborate across all tiers, from micro to celebrity-level, depending on objectives. Scale is less important than fit. The right voice is chosen for its relevance, resonance, and ability to drive results.