Harrison's inaugural whitepaper, Redefining Global Hospitality, marked a pivotal moment in the brand's thought leadership journey. A collaborative endeavour between Harrison's US and UK teams and Kith&Kind PR, the project positioned Harrison at the forefront of industry conversation.
From concept through to execution, Kith&Kind worked in close partnership with Design Director Sarah Jenkinson, and the wider team, to shape the whitepaper's core narrative, ensuring it reflected Harrison's unique perspective on the evolving hospitality landscape.
The launch strategy was orchestrated across multiple touchpoints to maximise impact. Bespoke printed whitepapers, personalised notes from Sarah Jenkinson, and customised envelopes were delivered directly to key journalists and industry figures, a tangible touchpoint designed to cut through the digital noise.
Building on the whitepaper's themes, Kith&Kind PR continues to develop thought leadership and opinion-led articles, positioning Harrison's expertise within broader industry debates and ensuring the conversation extends far beyond the initial launch.
